TNA Impact: "Pain" TV spot

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'TNA Impact' is the videogame version of the popular wrestling series. We cast the real stars from the television franchise, and created an offbeat spot promoting 'wrestling so real, you feel pain.'

This spot was conceived and executed at Hammer Creative. Kareem Fahmi, one of Factor's principals, served as the lead writer on this project.
Copywriter: Kareem Fahmi
Art Direction: Hammer team
Producer: Scott Hayman