This TLC series focuses on the compulsive (and slightly insane) behavior of “coupon-obsessed" addicts, but in a much lighter tone than other oddity programming. We focused on the quirky super savers by putting them right in their element. And 80,000 coupons later (each painstakingly glued to our set by hand), we had a campaign. If that's not extreme, I don't know what is.
The campaign received the second highest recall rate in TLC history, after Sarah Palin's Alaska, and was so well received it ran again for Season 2.