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TL Metro M2 | Campaign

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    The M2 is a unique proof of science and technologie. Without any driver, it is one of the smallest but also the steepiest metro of the world. Transporting 24 millions of citizens each year, it is the most used line of the Lausanne's public transport.
    In order to promote the new design of the Metro M2 and the 5 years of it existence, but also to communicate the introduction of a new signage in the metro's stations, we were asked to create a street marketing campaign respecting the codes of their new corporate communication.
  • The signage

    Year after year, more and more people use the M2.
    To ameliorate the people's flow, the new M2 are divided in three parts.
    Two with retractable seats for the short rides and one with fixed seat for the long rides.
    To make the transition easier, we also created a print campaign to explain clearly the novelties.
    > Design : El Bourachdi Samir
    Print campaign
    > Creative Director : Rödel Daniel
    > Art Direction : El Bourachdi Samir
    > Copywriting : El Bourachdi Samir
    > M2 Illustration : Jungo Sven
  • The platform's signage
  • The signage inside of the M2
  • Print advertising
  • The street marketing action
    Communicate the new design of the metro and it new spaces as if it was a new airplane.
    Some skyguides was supervising the flow of passengers, redirecting them in the right new spaces. On the platforms, some stewardess were in charge of distributing the M2's newspaper and to answer the passenger's questions concerning the new spaces in the stations and the metros.
    In the metro, a "flight" lieutenant was supervising the security orders given by the stewardess to introduce the new seats system as well as the new short and long rides spaces.
    Street marketing action
    > Creative Director : Rödel Daniel
    > Concept : Z'Graggen Basile
    > Art Direction : El Bourachdi Samir
    > Head of design : Rödel Daniel - Müller Barbara
    > Design : El Bourachdi Samir
    > Metro Illustration : Jungo Sven
  • The stewardess at the main entrance of the stations
  • The metro's newspaper
  • The skyguides
  • During the security orders