TJ’s Brew Works is a microbrewery in Pune.
To bring alive and market the appeal of this microbrewery, we used a
fundamental premise of beer drinking that it is an
extremely social pastime. It was important that the campaign thought leveraged
the social aspects of beer drinking. We didn’t have to look far—in fact no further than the name, Brew Works!
The term brew is versatile. It refers
to our unique brand of handcrafted beer while also giving us the leading phrase
‘What’s brewing?’. As a phrase at once invites conversations, teases and
prompts interesting responses and goads people into unraveling their lives. All
of which is best done over a beer. Obviously, Brew Works is not a place that
only brews beer…but much, much more!
With Agency: VGC