- THREE SIXTY
A rooftop restaurant above St. Louis, MO.
Three Sixty had its grand opening in the summer of 2011. It is St. Louis's most unique drinking and dining venue. Sitting on the roof of the 26th floor of the Hilton hotel overlooking the Gateway Arch, Busch Field and the Mississippi River. As the name suggests it offers 360° views of St. Louis. The space itself is half indoor half outdoor featuring bars both inside and outside, a variety of tables for lounging and drinking, rain umbrellas that recycle rain water, a two-story waterfall, a floating DJ booth above the bar and much more.
BoyBurnsBarn was tasked with branding the identity of Three Sixty. The logo takes the numbers 3, 6, and 0 and interlocks them into a single icon. This integration is reflective of how the space flows in one continuous circle and from inside to outside.
Also created was the custom steel menu tents. Branded with the logo water cut out of the tents, these table fixtures serve dual purposes. They house the single folded menus inside of the tent, protect them from rain and water and also double as a magnetic canvas to hold everything from the designed check presenter to a magnetic reserved sign.
The check presenter doubles as a business card for the venue. On one side we blind embossed the logo at the center and placed all of the city's landmarks in a typographic 360° map. If you point the card towards north you can use it as a reference guide to identify the landmarks around you.
We couldn't be happier with the final results and are proud to have been able to collaborate again with Concentrics Restaurants in bringing to life this new and exciting brand overlooking the midwest.