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Bēhance

  • THIS IS IT!
    | CATEGORY : RETAIL • DEPARTMENT IDENTITY |

    CONCEPT : The re-branding of the Macy’s Junior Women Department took
    place during the merger of Federated Department Stores/Burdines to Macy’s
    Incorporated. During this time the Junior Department was re-branded to
    incorporate the colors and icons of the Macy’s brand while using some
    elements from the company’s junior website to add playful movement to
    the store.