- THIS IS IT!
| CATEGORY : RETAIL • DEPARTMENT IDENTITY |
CONCEPT : The re-branding of the Macy’s Junior Women Department took
place during the merger of Federated Department Stores/Burdines to Macy’s
Incorporated. During this time the Junior Department was re-branded to
incorporate the colors and icons of the Macy’s brand while using some
elements from the company’s junior website to add playful movement to