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Bēhance

CityPass . This Istanbul ...

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  • CityPass
    This Istanbul ...
    Visual identity . Advertising . Editorial
  • The project " This Istanbul … " is a City Pass created at school.
     
    The concept of the three small dots is to show that the city is big and alive. Evokes the discovery, travel, surprise effect with illustrations and represents the three tourist areas (Eminonu : historical / Beyoglu : shoopping and culture / Besiktas : elegance, chic).
     
    The project which includes visual identity, editorial design, creation of 3 city pack, posters, advertising and web design.
     
    In a graphical perspective, I had choosed 3 colors for the 3 areas. Grey, blue and gold
    (pantone). Red represents Istanbul. And all of the supports join the three small dots concept, it because I had created 3 City Pack with 3 City Pass, like a collection.