When we did this campaign, Lumia 920 was Nokia's high-end smartphone for the Romanian market. For its launch, we picked three endorsers representing different local creative communities and gave each of them a Lumia 920. Then we filmed three short videos in which they talked about their projects and how Nokia Lumia 920 helps them in what they do and why they like it.
We started the campaign with a teaser.
Cosmin Popan @ Portocala Mecanica
Barna Nemethi @ All Hollow Magazine
Lana @ Lanaa
The three videos were featured in a facebook application on Nokia Romania page. Each video was released gradually, one per week, and each endorser had a dedicated page in the app, where he uploaded photos and videos taken with Lumia and submitted 5 testimonials about particular features of the smartphone they liked or found useful.
The homepage of the application featuring the teaser.
The endorser page
The gallery of photos and videos shot with Lumia 920.
In order to amplify the reach of these videos, we partnered with SUB25 - an online magazine with relevant readership for Lumia 920 target. Each week we released a video, SUB25 published an interview with the respective endorser, embedded the corresponding video and refferenced the campaign via our facebook app.
The article about Barna made it in top 3 most read articles in the past 30 days on SUB25. And Cosmin not far behind.
Lana also made it 2nd most read in the past 10 days.
