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    Designing for Social Change.
  • Our team explored the current culture and tensions surrounding the attempt of cyclists and motorists to share limited road space, which is only just now expanding to include basic biking infrastructure.

    Our team performed extensive user and stakeholder research to determine underlying issues that aren't immediately apparent. We found that there is a general lack of understanding on both sides (cyclists and motorists) of the new infrastructure, navigation and laws.

    In order to bridge this knowledge gap and promote empathy between the two main parties, we designed a campaign with a central traveling exhibit and 'to-go' versions of the exhibit to be used in various educational settings. The exhibit combines educational messages, practical information and interactive games and events.

    Personal Roles:

    Project Manager/Leader
    Research Tools/Creative Activity Development
    Meeting Facilitator



    Rebecca Gleason, Kara Schoeff, Fushia Skinner, Matt Market, Eric Gray, Bella Olszewski, Vince Roemer
  • An invitation we created to send to our stakeholders/collaborators for a meeting to gather data and generate ideas.
  • Collaborator Problem Identification and Co-Ideation event. Personal Roles: Meeting Facilitator, Activity Developer, Project Manager.
  • Several collaborator 'Trading Cards' that were produced during the ice-breaking activity.
  • A quick shot of one of the collaborator groups working to identify areas of tension between cyclists and motorists.
  • Just a few of the hundreds of post-its we went through during the course of this project.
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    Our Final Solution:Thin White Line Traveling and Interactive Exhibit

    Thin White Line: An interactive, traveling exhibit and educational campaign designed to improve the relationship between cyclists and motorists in Indianapolis and beyond.

    The images below are from our implementation booklet and of the implementation kit itself.

    When considering our final design solution, we identified several criteria to help guide our selections of the activities and elements to include. It was important for us to create something that would stand out from the surrounding booths at community events. We felt that creating a sense of fun and interactivity would draw more people in. We accomplished this by including highly visual educational videos as part of the exhibit design and by including games that allow participants in the experience with a chance to win prizes.

    It was also extremely important that the content of this exhibit/campaign was directed at both cyclists and motorists and that the educational materials were directed in a way as to create a better understanding between the two parties (though they overlap somewhat), reducing misunderstanding and misinformation. However, it was the fact that new biking infrastructure in Indianapolis was not well understood by either party that led us to focus on educating everyone about this new infrastructure and how it should be navigated.

    Reaching children with this information was a large part of our design, so we created activities such as the 'bikes and cars' coloring/activity book and the table-top safety course - along with including a to-go version of most other exhibit elements to be used by educators and parents at school or at home.

    Our design goes well beyond what can be seen here as we also conducted research into possible partnerships and new events that could help support this exhibit/campaign. Ideas on how to create new educational content were also included.

    We have identified a community partner who will bring this exhibit to various events and distribute to-go versions.
  • A spread from the implementation book we produced for our community partner, outlining the solution and its parts.
  • A simple diagram I created of the exhibit components, used internally to keep project on track. 
  • I created a children's activity and coloring book included as part of the exhibit and 'to go' kits.
  • The smaller components of the traveling exhibit.