The truth about Nescafé
kinetic animation, web design.
kinetic animation, web design.
Problem: Nescafé (an instant coffee) is surrounded by several myths about its quality and the effects it has on our health. As a result many have turned to other sources of coffee.
Answer: Was not to hide from the truth! Our aim was to take each myth and disprove it, DIRECTLY, CLEARLY and LOUDLY, with the confidence that Nescafé holds for its own coffee. Using a simple and pleasant tone, plain but clear graphics and a call to action "Wake up! Enjoy your Nescafé, it's good for you!", we wanted to prove that the brand is 100% natural and offers all the goodness of coffee.
We created a one page website for Nescafé, called the truth about Nescafé. This site would host 4 videos each revealing one myth and disprove it through a kinetic animation.
Answer: Was not to hide from the truth! Our aim was to take each myth and disprove it, DIRECTLY, CLEARLY and LOUDLY, with the confidence that Nescafé holds for its own coffee. Using a simple and pleasant tone, plain but clear graphics and a call to action "Wake up! Enjoy your Nescafé, it's good for you!", we wanted to prove that the brand is 100% natural and offers all the goodness of coffee.
We created a one page website for Nescafé, called the truth about Nescafé. This site would host 4 videos each revealing one myth and disprove it through a kinetic animation.
With Nescafé you have no idea what you are drinking.
Nescafé is full of strange substances.
With Nescafé you have no idea what you are drinking.
Nescafé's foam is fake.
Wake up! Enjoy your Nescafé, it's good for you!
