THE TEAM
Based on the initial logo for the series, I created 17 country specific logos using flag or team colors to customize individual logos for each series.
"The work that Search for Common Ground is doing with the groundbreaking television project, The Team, matches our aims. Football (soccer) is a remarkable tool which can break down barriers, foster understanding, and teach people valuable lessons on a wide range of social issues.”
--Richard Scudamore, Chief Executive of the Premier League
In its multi-nation, episodic drama The Team, Search for Common Ground has merged the global appeal of soccer with soap opera to help transform social attitudes and diminish violent behavior in countries grappling with deeply rooted conflict. The television series addresses the very real divisive issues facing societies in 17 African, Asian and Middle Eastern countries, using sport as a unifier to surmount barriers. Each production of The Team follows the characters on a soccer team who must overcome their differences – be they cultural, ethnic, religious, tribal, racial or socio-economic – in order to work together to win the game.
The Team rings true for viewers, given that each series is created and produced locally. Actors and scriptwriters, who have experienced violent conflict and divisions firsthand, are drawn from local populations in countries like Kenya, Morocco and Cote d’Ivoire. Local production companies and technicians take the lead, with additional technical assistance and support from Common Ground Productions.
There are 17 different countries' program logos -
The logos will also be displayed in the movie commercial and other places needed.
