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Bēhance

  • The Squad
    Elements: Logo-Badges-Leave Behind-Citation-Website-iPhone App
  • This project was created in order to bring awareness to the danger that sugar has in our everyday lives. The overall goal was to create a large-scale dialog about sugar using a fictional “squad” that is committed to handing out “citations” to our common hidden sugar foods.

    Because sugar is known as one of the “silent killers” The Squad will be mysterious night avengers, targeting grocery stores, vending machines around local schools, and movie theaters. The muted color palette will effectively stand out against the brightly colored packages of the “offenders”.