This project was created in order
to bring awareness to the danger that sugar has in our everyday lives. The
overall goal was to create
a large-scale dialog about sugar using a fictional “squad” that is committed to
handing out “citations” to our common hidden sugar foods.
Because sugar is
known as one of the “silent killers” The Squad will be mysterious night
avengers, targeting grocery stores, vending machines around local schools, and movie
theaters. The muted color palette will effectively stand out against the
brightly colored packages of the “offenders”.