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Bēhance

THE SHOW | InStyle magazine event

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  • THE SHOW (retro & futurism)
    Art direction and design of magazine/lookbook for the fashion show
  • CLIENT:
    InStyle magazine

    BRIEF:
    InStyle magazine hosts an annual fashion event called THE SHOW.
    Every year it highlights a specific fashion trend.
    This time 'retro & futurism' was chosen as the main theme.
    The task was to design a publication which would be a hybrid of a lookbook/magazine/artbook covering the main theme of the event.


    SOLUTION:
    Paper:
    The block is printed on Stora Enso Classic (90 gsm, bulk 1.6) paper.
    It's a pigmentized bluish-white mechanical book paper grade which has a very nice texture and a retro look.
    The cover is Pantone 877 and Pantone Black over coated paper. It also has  Sandy UV varnish finish.
    The chosen combination of metallic cover and retro looking block paper gives us steam punk associations/retro-futuristic impression.  

    Grid & fonts:
    It's a 76 pages publication total, sized 200 x 297 mm.
    The grid's been created using gold section principles with margins  set large enough.
    Kievit Pro and Austin were the fonts chosen for the publication.

  • Cover colors
  • Fashion shoot section
  • Grid
    Margins were set large enough to use this space for sidebar text (credits) and images
  • Image captions styles were set as underlined words with a footnote
  • Collages, layering and textures were the main techniques used for layouting 
  • 'Editor's moodboard' styled editorial
  • Each feature has a unique copyright behind it. All editorials are different here
  • Paper characteristics enforcing 'back-to-the-future' intonation
  • Lookbook part of the mag
  • And the last pages
  • Thank you!