THE PUBLIC IMAGE
- THE PUBLIC IMAGEConcept store branding
- After working on the "RAGS AND INKS" project i was contacted by Nele who was going to open a brand new concept store in Antwerp. The store would only sell low-brow artist work like t-shirts, jewelry and accessories. The whole idea was to break free from mainstream clothing and the mess that comes with it, only selling unique pieces at reasonable price. THE PUBLIC IMAGE was born.
The logo was created in 2D and 3D. The flat 2D image was used specific for print specifics like the inside of a shirt.The 3D image was can extension of the logo to create a more vivid image with more depth, also for future purposes like animation and large scale artworks. The broken look makes it easy to play with dimension and abstraction but still clean.
The launch of the store had to be made public and was even covered in VICE magazine using the design elements.And for the party itself i made this invitation card. It was targeted at Antwerp fashion people (the artie fartie crowd) and some close friends. Being an VIP
Printed on Thick - mat - black paper to be as solid as the logo itself. Not easy to carry but it leaves a strong impression,you could even construct buildings with these cards.
OFFICE BEAR CREATION large papercraft installationCharacter Design, Crafts
DESIGN IS DEAD THE IDEA GENERATIONAnimation, Art Direction, Motion Graphics
ERISTOFF RED EVENT interactive projection mappingAnimation, Motion Graphics, Visual Effects
BAVARIA INTERNATIONAL GIRLS TEASERAdvertising, Motion Graphics
THE PUBLIC IMAGE ™ (rebranding)Branding, Fashion, Graphic Design
Discuss This Project: ( Comments)