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CONFERENCE Ogilvy Verge Digital Africa

OGIVLY VERGE DIGITAL AFRICA CONFERENCE 

OVERVIEW
The digital revolution has come to Africa. This was the concept we sought to bring across for Africa’s first-ever Verge Conference. By combining iconic digital elements with the vibrant style of Africa, we succeeded in creating an event that was as unique as it was memorable. From online emails to cheeky table menus, from colourful posters to a playful website, from Ascii-Text live video cameras to a lively programme booklet – every element was shack-chic and sharp-sharp.
WEBSITE
On the site, delegates could browse interesting information about the speakers, play a digitised version of Oware, an age-old African game and even brush up on their digital vocab thanks the digital glossary.


CONFERENCE PROGRAMME
Lively programme booklets were presented to each delegate upon arrival. These included the agenda, speaker profiles, a digital glossary and space to write notes.
THE EVENT
At the event itself (held in The Forum, Johannesburg), every element was brushed with a little African flair. From speaker's screen presentations, to decor details. Live video cameras set up transferred images of people onto screens, translating them to digitised Ascii-Text, creating buzz during breaks.​​​​​​​
CONFERENCE T-SHIRTS
Delegates could select one of three T-shirt designs via the website. These were ready for them at the event itself.
CONFERENCE Ogilvy Verge Digital Africa
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CONFERENCE Ogilvy Verge Digital Africa

ART DIRECTOR | Natalie Vella COPY WRITER | Dean Jackson ILLUSTRATOR | Morgan van Heerden The digital revolution has come to Africa. This was the Read More

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