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Bēhance

THE MIDDLE WAY

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  • MISSION
    Create a book about a special topic that no one has done before. The book must show a designer’s ability to understand an aesthetic of typography. Also, the book has to represent a new innovative way to communicate with text and images.
     
    CONCEPT
    The idea of this book is the retelling of the 2,500 year old Buddhist philosophy in a very fresh and creative way. I applied the philosophy with the everyday phenomena, and tried to explain that why the causeand effect of those phenomena occurred by using Buddhist belief.
    Because I wanted the book to be new and unique, I avoided using an over used image such as temples, monks,lotus or Buddha scriptures. I used a geometric graphic element combining bright colors and a modern typeface to represent Buddhist thoughts such as Grama,Happiness, Wants, Death and Nirvana.