Graphic design is a challenging, fun, creative, and rewarding field where everything is possible when audience, content, color, and communication are organized in a visually pleasing and understandable way. I love the gratification of solving the problem and finishing a design that is well received by my
peers, superiors, and target audiences. I design because of the challenge and enjoyment I get in the design
process and for the sight of the viewers enjoyment when they are viewing my final product. Through
the branding of THE ICE HOUSE I hope to return some of my enjoyment that I get from designing and
give the enjoyment to the viewer. Through this brand I created, I hope to use my design skills to
entertain the viewer and add a little joy in their day.