THE HOME DEPOT
- "Cabo"client The Home Depotdirect mail
This postcard was sent out to members of The Home Depot's Contractor Services Club. The goal was to encourage them to use their Contractor Services Club key tags. When they did, they were entered to win a trip to Cabo San Lucas. So. What would a contractor do in Cabo San Lucas... 
Front side
Back side- "Cabo Reminder"
client The Home Depot
direct mail
This postcard was sent out one month later to the same recipients reminding them to continue to use their key tags for a chance to win a trip to Cabo San Lucas. 
Front side
Back side- "The Masters"
client The Home Depot
direct mail
Three months later the prize we were offering the contractors was a trip to the Masters golf tournament. For the Contractor Services Club members in particularly high regard, we sent them a wooden box. Inlaid in it was a Home Depot-branded golf ball and a two-inch wood screw. 
Front side- Back side without mailing panel
- "Envy"
client The Home Depot
direct mail
This direct mail piece was sent in the spring to increase awareness of The Home Depot's Lawn and Garden Department. - Front cover
- Reveal after opening cover panel
- "Grow Rich"
client The Home Depot
direct mail
The Home Depot teamed with MasterCard to throw a sweeps. Every purchase a customer made with their MC credit card at The Home Depot entered them for a chance to win a $100,000 prize. They could buy anything to be entered. Like, well, fertilizer.
Discuss This Project: ( Comments)