I was brought in by Civic Entertainment Group (NYC) as an independent designer for TopGear
– a top-rated History Channel program for exotic car enthusiasts. The concept was to promote the new show at two major upcoming car shows in LA and Las Vegas by giving free "taxi" rides to attendees. Of course, these were no ordinary taxis. Featuring a Lamborghini, McLaren, Ferrari, Porsche, Rolls Royce and the highly anticipated Camaro Firebreather, people lined up around the corner for a chance to take a ride in one of these exotic bad boys.
From the initial concept renderings to the finished product, I helped facilitate several aspects of the design process. Below you'll find videos of the TopGear
Taxis in action posted by SEMA Car Show attendees and several photos of the cars in varying degrees of finish, from conceptual renderings to finished photos taken on the Vegas Strip, Hollywood Boulevard and in Manhattan.RESULTS:
· Series median age was37, lowest of any program on the HISTORY Channel in 2010, helping propel HISTORY fromoutside the Top 10 cable networks in 2009 into the TOP 5 in 2010.
· 1.9MM viewers
· 25MM+ media impressionsthrough auto press/bloggers/mainstream media