- Everyday there are new species added to the UN Red List of Endangered Animals. This campaign provokes human minds to wake up to the challenge of creating a future that is sustainable for the offspring of animals as much as our own. Assuming that only the carcasses of animals remain I have designed provocative posters where baby products are made from the skeletons of animals listed as endangered in today's world. I'm trying to find out where human's sensitivities lie. Some may feel negative towards seeing a child in such close proximity to a skeleton while others may feel for the expired animal.
This Campaign is Endless as the animals now have a 'shelf life' after expiration. Considering that there are innumerable species on the Red List already and more enter with each passing day, the possibilities for more posters with such products are infinite.
All the artwork is hand drawn and assembled on Photoshop.
- To create a constant reminder that our everyday actions lead to consequences I have tried putting the posters on products such as notebooks, shopping bags and take away bags as well. Using paper judiciously, being an informed consumer and knowing where our resources come from are crucial steps we should follow.