To increase attendance at the 2011 Standard Bank Economy Road Show; an annual conference hosted by Standard bank’s chief economist, Goolam Balim, who presents an economic forecast for the year ahead.
The big idea:
Where some may see a rock as just a stone, others see the potential of a beautiful sculpture.
This thought led to our big idea of perceptive vision and the way we themed this year’s event.
The campaign was made up of an introductory audiovisual, canvases in the foyer and a leave-behind on attendees’ chairs. The design style was inspired by Leonardo da Vinci and Michelangelo – great examples
of visionaries who saw beyond the obvious.
2250 guests attended the Road Show nationwide with an astounding 75% turnout. Not bad considering the majority of invitees are time strained business executives and investors. This was an 8,5% increase on last year’s attendance.