The name Duke was inspired by the great Dane dog breed. The Great Dane combines, in its regal appearance, dignity, strength and elegance with great size and a powerful, well-formed, smoothly muscled body. I took few elements from that inspiration to create the high-end luxurious fashioned brand for this dog hotel. The 5 star hotel for dogs to accommodate in. The Logo is inspired by the shield, representing strength and security and the great Dane. The gold color gives a obvious appearance to state higher value and quality.