The task was todevelop a creative art inspired solution for an upper management present indedication to the 10 year partnership between adidas and the New Zealand RugbyUnion (NZRU) / All Blacks. All elements anddetails of this leather-bound box were inspired by the relevant tools of arugby game and the key values of this partnership. We created a unique,limited and personalized publication which is very surprising for the recipientand arouses a strong emotional experience.