- Through his ‘ten meters of thinking’ Paul Hughes unrolls stories that create organizational change. Paul Hughes is an Irish designer and speaker, who focuses on design thinking and coaching. All on the basis of writing and illustrating on a ten meter roll of wallpaper as he speaks. His training, lectures and practice move from the level of the individual through community to government.
The logo is based on the same principle as the wallpapers rolls. It forms a banner or roll that shows two sides. One side contains the text TEN METERS OF THINKING, while the backside reveals a wallpaper patterns. For each lecture Paul uses a different roll of wallpaper, this idea results in a endless variety of logos.
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