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TEDxSMU Mobile Event Program

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  • TEDxSMU Event Program
    Encouraging involvement through mobile technology
  • Keeping with the new technology-driven aspect of TEDxSMU, a new component for the 2010 event included a web-based event program for smartphone users. This served as a companion piece to the refreshed website also designed for the event. Following a trend commonly employed in museum exhibits and special events, I designed a website optimized for phone browsers that served as a valuable resource to participants. During the main event users were able to visit the mobile site and browse the day’s schedule.

    As the sessions continued through the day, participants were able to read extra content about each presenter. In addition to the usual biography found in conference programs, the expanded mobile program included sections for “Favorite TED Talk,” “Favorite Idea Worth Spreading,” “Favorite Action Worth Taking,” and “Favorite Survival Tip.” Each presenter’s biography section also included a section of Related Media, directing readers to TED Talks and other websites or particular interest. This helped participants leave each session with a personal look at each presenter, and provided an additional resources to those longing for more information.
    An easy to access button on the mobile program directed participants to the TEDxSMU Twitter feed, providing an additional way to encourage involvement and discussion during the sessions.

    The site also included usual conference details, post-conference information, directories and additional pages for exhibitors and sponsors.

    Overall the mobile program was successful at getting information to participants and encouraging involvement utilizing new technology. 
    The design was so popular that TEDxSF also used a variation for their Event Program. Check it out for yourself here: TEDxSMU Event Program