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Bēhance

  • TEDxAmsterdam
    Book design

  • The very first TEDx event in The Netherlands was held in Amsterdam on november 20th, 2009, location Royal Tropical Institute. From our appreciation of TED, Silo joined the TEDxAmsterdam team and designed the official website. In addition, Silo initiated the idea to publish a book for TEDxAmsterdam 2009 and carried out the design. The book is meant as a reference guide to the event, but also as inspiration and stimulation, in order to propagate and enhance the legacy
    In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. 

    The very first TEDx event in The Netherlands was held in Amsterdam on november 20th, 2009, location Royal Tropical Institute. From our appreciation of TED, Silo joined the TEDxAmsterdam team and designed the official website. In addition, Silo initiated the idea to publish a book for TEDxAmsterdam 2009 and carried out the design. The book is meant as a reference guide to the event, but also as inspiration and stimulation, in order to propagate and enhance the legacy of TED.

    The theme of the first TEDxAmsterdam conference was Breakthrough. In this book we decided to focus on how children view the world. Children younger than three years old are still free of the confines of assumptions and of rules with regard to our (acquired) reality. This creates an opening for new points of view and surprising thoughts on a wide range of ideas. 

    We asked a few upcoming artists, illustrators, writers, designers and photographers from our network to give their view on the theme Breakthrough; the hidden and/or forgotten beauty of everyday. The book resulted in a collection of inspiring articles from the 2009 TEDx speakers, practical information on the event and interpretations of the theme breakthrough in small booklets interspersed between the pages.
     
     
    Gold European Design Award 2010
    IF Design Award 2010