LINEAS DEL PROYECTO / PROJECT LINES
Teatro & Punto is a Chilean website dedicated to literature and dramaturgy.
T H E P R O C E S S / synopsis
Visual and conceptual search
Both disciplines were analyzed in depth by searching morphologically elements that represent the theatre and literature, allowing a balanced combination. The solution was the tip of an ink pen representing handwriting, a theater stage to evoke the "tables" (term used in theater) , the stage lights were used as a unifying element between the two disciplines and represents the light and shadow, white / black, ink / paper, and the masks of sadness and happiness of the theater.
Morphology and structure
The elements were geometrized and worked over axes of symmetry to keep a balance between the visual weights by using a linear synthesis to provide a simple aspect, structured and formal.