TBWA\Chiat\Day
TBWA\CHIAT\DAY
TBWA\CHIAT\DAY
Los Angeles, California
USA
OFFICE WAREHOUSE CONVERSION
120,000 SF
1998
The project became known as ‘Advertising City’ due to the urban character of the interior: it included a ‘main street’, a ‘central park’, a basketball court, billboards, work neighborhoods and a range of diverse structures accommodating meeting spaces, with tents for project rooms. The specially designed workstations, called ‘Nests’, were manufactured by Steelcase.The plain exterior warehouse was animated with the addition of a gatehouse structure, which defined a forecourt and was connected to the building by tube bridges. Entering the ‘City’ through these tubes emphasized the feeling of entering a different world. The project set a new benchmark in office design for the way it merged lifestyle and recreation opportunities with an open-business focused architecture.
PHOTOGRAPHY BY BENNY CHAN/FOTOWORKS
