My concept was to have a produce packaged from local farmers. This pacakaging served two purposes, to provide fresh produce and to provide seeds for the avid gardener. When you are finished with your container, you peel off the front label and the seeds are already there. You then plant them as instructed and you have your own fresh produce. I worked out this idea through different package concepts and came up with the company name and logo. I used recycled card stock to produce the packaging to maintain the local farmers market feel.