TASC Annual Report
- Behance.netProject Featured On:Behance.net — 8/26/11
TASC, a leading nonprofit in New York City, approached us to design their annual report, which serves as their major annual print marketing pie&>…
TASC, a leading nonprofit in New York City, approached us to design their annual report, which serves as their major annual print marketing piece for acknowledging supporters and attracting new donors. TASC promotes education reform through a longer school day that integrates activities like music and martial arts into learning. The report, themed “Adventures in a New School Day,” follows two elementary school students from Harlem as they move through their expanded, enriched day. We created a fresh look & feel, including a set of icons for the various school activities, to reflect the innovative work of TASC and highlight the organization’s positive accomplishments. Our aim was to help TASC emotionally connect with its audience and stand out from other nonprofit communications by conveying its bold vision and unique role in the education landscape.
Published: August 23, 2011