A visual indendity and promotional materials for an yoga and eastern practices club called Tao. This project was my diploma work for a Bachelor's degree in Graphics design and Visual communication from University of Veliko Tarnovo "st. Cyril and st. Methodius", Bulgaria.
The work consists of a redesign of the existing logo, creation of indendity items, posters, and an intro, which can be used for future video productions done by the club.
The main message of the designs is to communicate the principles, that are at the base of yoga and eastern practices - the balance between movement, and stillness, activity and patience. The poster works and the video intro use а visual metaphor intended to demonstrate the common traits between the four basic elements, and the guiding physical attributes and character traits of a yoga practitioner: Strenght, Flexibility, Movement, Stillnes, Persistence, Adaptation, Concentration, Relaxation.