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Bēhance

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    CONCEPT
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    Tahini is an arabian restaurant based in Bauru São Paulo (Brazil). The main concept behind Tahini identity is to bring together the orient and the occident visual concepts to form an unique and strong brand.
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    THE BRAND
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    The main inspiration of the brand icon was the arabian typography and calligraphy. The arabian lettering is full of meanings and movement, and that's what I tried to apply on the brand design.
    So, I tried to learn as much as I was able to about the arabian lettering, and that's what I did:
     
     
     
     
     
     
     
     
     
     
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  • Unfortunately, there was a writing mistake on "tahini". Thanks to Anzor Youssef, I saw that and correct it in time! 
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    TYPOGRAPHY
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  • FINAL RESULT
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  • STATIONERY
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  • (This project was refused by the client. I didn't designed the final version but you can take a look at it here.)
    Concept developed while working for PÃOcriação
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