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  • TAEKWONDO Aigaleo
    Logotype, Business Card, Brochure, Corporate Material
    TAEKWONDO Aigaleo is a local Gymnastics Club run by former Greek TKD champion, Panos Sofianos.
    The logo focuses on the most recognizable characteristic of the Teakwondo uniform, the black V stripe, the first thing one notices when looking at a Teakwondo athlete. This depiction also doubles as the letter V, the first letter in “Victory”. The three stars depict the Club’s owner international distinctions as an athlete.
    The identity designed, consists of logotype, business card, sign, banner, uniform,
    bifold brochure and membership card.
  • Research:
    Established Taekwondo Logotypes.
    Mainly focused on fist and athlete figures.
  • Inspiration.
    One of the most recognisable characteristics of a Taekwondo athlete's uniform.
  • The "V" ribbon is also the first letter of the word Victory.
    Creative Direction / Design:
    Antonis Makriyannis
    Project Coordination:
    Panos Sofianos