Letterspaced was another theme chosen by our friends and buyers. The shirt's theme is rife with meaning beyond the typographic term it delivers.
Declare your love of letters and your state of mind while under their spell with this simple statement set in one of our favorite faces and certainly one of the most ubiquitous of the last 20 years, Trade Gothic Bold Condensed 20.
Chosen by our buyers from among a variety of themes exploring kerning, tracking and letterspacing, our Well Kerned tee is set in Neuzit S Book Heavy and printed in white on an American Apparel fine cotton black tee or tank.
Great ideas can't be tested. Only mediocre ideas can be tested.
If today's young designers, art directors and copywriters ever needed a savior in the form of a living mentor, it would be George, famous for saying "Advertising is not a science, advertising is an art, no questions about it."
George chose this design from among our treatments. Set in Franklin Gothic No. 2, designed by Morris Fuller Benton in 1902 and News Gothic, a related 1908 Benton creation .
A portion of the proceeds from sales of this shirt will benefit the Herschel Levit scholarship fund at Pratt Institute, Mr. Lois' alma mater.
Helvetica Neue Descending a t-shirt
In 2008 I launched TypographyShop to great acclaim in the design community. 2 years later we've sold shirts to fellow practitioners in 23 countries. Many a famous designer and many more not so famous ones have purchased our wares. As a designer, nothing could be more flattering.
Helvetica Neue Descending a t-shirt was our first release. Helvetica Neue explained for the layman. In weights descending from Ultra Black 95 to Ultra Light 25, Max Miedinger's redesign of his own 1957 classic has never been so fashionable.
I love typography a-z
ilovetypography a-z was part of our recently released Valentine Trilogy. In uploading this I just realized that if you sing this, it rhymes. Set in News Gothic.
Sans is a simple statement rife with meaning far beyond the world of typography. Set in Futura Bold.
Serif is of course the yin to Sans' yang. Set in ITC New Baskerville.
Love, simply set in Futura, Simoncini Garamond and Akzidenz Grotesk, labeled with their respective classifications of Geometric Sans, Oldstyle and Grotesque Sans.
Make the Logo Smaller.
We held a friends and buyer's poll last year to determine which shirt we would release next. Make the Logo Smaller was the hands down winner. I was quite pleased with that as I also run a political t-shirt company. This has become one of our best sellers. The thought that designers are wearing these to meetings with the account execs and clients pleases me to no end.