We held a friends and buyer's poll last year to determine which shirt we would release next. Make the Logo Smaller was the hands down winner. I was quite pleased with that as I also run a political t-shirt company. This has become one of our best sellers. The thought that designers are wearing these to meetings with the account execs and clients pleases me to no end.
Chosen by our buyers from among a variety of themes exploring kerning, tracking and letterspacing, our Well Kerned tee is set in Neuzit S Book Heavy and printed in white on an American Apparel fine cotton black tee or tank.
In 2008 I launched TypographyShop to great acclaim in the design community. 2 years later we've sold shirts to fellow practitioners in 23 countries. Many a famous designer and many more not so famous ones have purchased our wares. As a designer, nothing could be more flattering.
Helvetica Neue Descending a t-shirt was our first release. Helvetica Neue explained for the layman. In weights descending from Ultra Black 95 to Ultra Light 25, Max Miedinger's redesign of his own 1957 classic has never been so fashionable.
Sans.
Sans is a simple statement rife with meaning far beyond the world of typography. Set in Futura Bold.
Great ideas can't be tested. Only mediocre ideas can be tested.
ilovetypography a-z was part of our recently released Valentine Trilogy. In uploading this I just realized that if you sing this, it rhymes. Set in News Gothic.
Letterspaced was another theme chosen by our friends and buyers. The shirt's theme is rife with meaning beyond the typographic term it delivers.
Declare your love of letters and your state of mind while under their spell with this simple statement set in one of our favorite faces and certainly one of the most ubiquitous of the last 20 years, Trade Gothic Bold Condensed 20.
Serif.
Serif is of course the yin to Sans' yang. Set in ITC New Baskerville.
Love, simply set in Futura, Simoncini Garamond and Akzidenz Grotesk, labeled with their respective classifications of Geometric Sans, Oldstyle and Grotesque Sans.