T&T is a low cost children’s clothing manufacturer. They produce campaigns usually every 4 weeks that have a fast turnaround from concept to completion.
In the September Sale campaign, like most T&T campaigns, it was important to convey the sale messages loudly and clearly. Spring was our theme so I chose to illustrate in a young, simple and fresh style. Both the type and colours are bold and bright to further push the messaging.
Elements of the campaign included a range of posters for in-store, an email advertisement and a TVC. I designed and illustrated the storyboard graphics for the TVC, it was then produced externally.