A microsite for the T-Mobile G2x dual-core smartphone.
Client: LG Mobile USA
Product: T-Mobile G2x
Agency: Publicis Modem
Creative Director: Marcus Park
Associate Creative Director: Luther Thie
Art Director: Danny Chung
Copywriter: Eric Roller
Developer: Andre Gustavo Cardozo, Hilmer Hall
Production Company: The RehabWe captured the real reactions of a group of tech professionals as they laid their hands on the G2x for the very first time. There were no scripts of prompts, just genuine curiosity and surprise at the phone's capabilities. The result is a collection of insights and observations that the audience can actually believe in.