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T-Mobile Creative Refresh - Share & Connect

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  • T-Mobile Creative Refresh - Share & Connect
    The second route for the proposed re-design of all of T-Mobile's in-store digital content. The first route can be viewed from my profile page and contains a more detailed explanation of the brief.

    This route focused on the technological aspect of what T-Mobile do, but still housed in a real world environment, in keeping with the "Life's For Sharing" strapline that is a predominant feature of their brand.

    Role In Project
    Concepts, Art Direction, Design, Video Editing
  • Mood Film - I edited this together from various bits of found footage of idents, break bumpers and advertisements. Each concept was introduced with a film. It was an effective way of illustrating the tone and look and feel we were trying to capture for each concept.
  • Plasma Key Visual Sequence
    This route centred around having abstract forms representing communication and technology animating in various real world environments. Each strand would link to a particular piece of content. The scenes below would be short, incidental films. We wanted to create something more closely related to a TV ident, as opposed to the generic carousel used currently. The image sequence below shows the transition from video ident to advertising content.
  • E-Posters
    The image sequence below shows the transition from one e-poster to another. Currently the e-posters in stores are sequential. By breaking them up with a video and 3D animation, it would hopefully create something more visually arresting.
  • Touch Screen Interface
    Designs employing the visual style developed for the plasma screen and e-posters.