T-Mobile Creative Refresh - Human Touch
A lovely project to re-design the in-store digital content in all of T-Mobile's UK stores.
This content consisted of a non-interactive plasma screen display which plays ATL ads and flash advertisements on a random loop, digital posters and an interactive touch screen interface for customers to browse phones and price plans etc.
We produced 2 creative routes in total, the second of which can be viewed from my profile page. The work below is from the first route which we called Human Touch.
This route was borne out of a desire to do something tactile and emotive. This would provide a strong juxtaposition from the current store environment, which is quite clinical. It also evokes and emphasizes their strapline of "Life's For Sharing".
Role In Project
Concepts, Art Direction, Design, Video Editing