To create the digital component of the OneInhaler campaign.
Transformer worked with Essence Communication to deliver Symbicort's OneInhaler campaign. We created banner ads for high traffic sites such as Trade Me, a simple landing page and updated the current website. Our part integrated with Essence's TV and print campaign to create one powerful message delivered across multiple media.
The banner ads have very limited space so we opted to use a text based message rather than showing the product which would have meant the would have been required to add full disclaimers to the ads. We were also able to provide good stats and the campaign proved to be a great success.