The film section of the Swiss Federal Office of Culture is the lead body for film funding in Switzerland. It supports film development, production, distribution and training, and publishes industry research and statistics.
The aim of the new visual language is to foster an open communication. As Switzerland is a multilingual country with four national languages all communication is published at least in the two most widespread (French and German).
The visual language follows a set of principles.
The typography and graphics do not reference any film-aesthetic. Their aesthetic is lead by the aim to make the often complex information (e.g. research and statistics) more accessible. Thereby colours are used to differentiate languages. This information design lead approach avoids any bias towards a specific film aesthetic. It further underlines the film section’s function as a funding body and differentiate it from other film related organisations such as cinemas or production companies.
Images are only used content and context specific to avoid preferential treatment of films. They add an emotional level and show the ‘result of the funding’. Thereby aiming to connect the abstract concept of funding with the experience of watching films, thus underlining the relevance of the funding program.
The use of the same typeface (Milo Sans and Serif) on all communication aids recognition and consistency.
Together these principles promote consistency while allowing a high degree of flexibility for content and context specific design solutions.