Complete overhaul of the Swiss Connection brand including logo, business identity system, featured item print ad, and website concept.
This business identity system was designed for a company that distributes Swiss Chocolates. The client wanted something classy, elegant, and professional to represent their company. The icon part of the logo is made from S’s and C’s that “connect” to play off of the company’s name, Swiss Connection. The icon also subtly resembles a truffle further identifying the products they sell.