Graphic design for the Swiss Army Knife Fashion Edition by Victorinox.
The target group are fashion-conscious young women between 16 - 38.
OXOXOX has his roots in love songs like "I'll Be There " by Jackson 5 and other stars of our teenage years.
combines the characteristics of traditional Swiss Army Knife. Just like
the solid smithery is made for eternity love song are create to last
forever. The black writing symbolizes the ink of hand written love
letters. The white the purity of our first love and the red the
passionate and mature love. As smithery, calligraphy is a handicraft and
it has a personal character.