- Sweet Tiger/ RoosterPackage Design for Korean Wild Grape Wine, Sweet Tiger and Sweet Rooster
- The Challenge: Create a set of wine package.
The Process: Sweet Tiger and Sweet Rooster is a new line of Korean wine that is made of Korean wild mountain grape. This set of wine is targeting young generation who wants to send it as a gift. The design is inspired by Korean traditional peasant painting. Rooster and tiger are known for protecting family from evil spirit in Korean ethnic belief. To give a bold and modern look to appeal to the target audience, simple illustration in white bold line by simplifying the traditional painting.
- This design is for more conservative consumers. The message is still same as the one for the young generation; However, to give it a more sophisticated appearance, the illustration was drawn in saturated colors with more details.