Swedish Armed Forces - Recruitment Campaign
The Swedish Armed Forces asked North Kingdom to develop an online recruitment campaign including diverse test scenarios that demand mental and psychological strength. The overall goal was to get people do the test and apply at the Swedish Armed Forces. The whole experience was supposed to be strict linear with no return supported by a very dark, mysterious and irritating atmosphere. AsUser Experience Designer I created the wireframes for the interactive story and the counting mechanic for the test results. I was working closely together with the Art Director Robert Lindström and the Creative Director Daniel Illic.
Site: rekryt.mil.se/recruitment2009
Client: Swedish Armed Forces (Försvarsmakten)
Briefing: Create an online recruitment campaign!
Idea: Creation of a real test environment in which every "room" represents one of 9 tests.
My part: Detailed concept papers with wireframes (user experience design)
Agency: North Kingdom, DDB Stockholm, The Producers
Launch: 07/09Awards: FWA, Site of the day
The Swedish Armed Forces asked North Kingdom to develop an online recruitment campaign including diverse test scenarios that demand mental and psychological strength. The overall goal was to get people do the test and apply at the Swedish Armed Forces. The whole experience was supposed to be strict linear with no return supported by a very dark, mysterious and irritating atmosphere. AsUser Experience Designer I created the wireframes for the interactive story and the counting mechanic for the test results. I was working closely together with the Art Director Robert Lindström and the Creative Director Daniel Illic.
Site: rekryt.mil.se/recruitment2009
Client: Swedish Armed Forces (Försvarsmakten)
Briefing: Create an online recruitment campaign!
Idea: Creation of a real test environment in which every "room" represents one of 9 tests.
My part: Detailed concept papers with wireframes (user experience design)
Agency: North Kingdom, DDB Stockholm, The Producers
Launch: 07/09Awards: FWA, Site of the day
The following slides show the site map and examples of the wireframes I created with the input of the Art Director and his scribbles:
