Crystal Pond | Pop up store
To continue my brand related sculptural work for Swarovski, i wanted to create an idea for a concept store. The thing with concept stores is that it's main target is giving 'brand experience' to customers rather than selling as much products as possible. For that reason, brands can use the usual shelfspace to place something memorable and unique that relates to the company. It's a very expensive and non adaptable way of making publicity.I think that a small set of customized furniture and atributes would be enough to create a mobile brand experience. With this advantage, the store can literally pop up at any temporary location. This mobile store for instance, could be placed in all of those empty shops you see these days.