Swarovski
Design competition brief to create a poster campaign.
Design competition brief to create a poster campaign.
Swarovski Jewellery wanted to promote their jewellery to the 20-30 year old urban woman. I felt that I would step away from photography and challenge myself in creating a poster campaign using vector illustrations.
For each image I made a vector illustration of each famous city skyline and lay a photograph of city lights over the vector to give depth to the image.
I wanted to subtly disguise the Swarovski Swan in amongst the stars to reinforce the topic.
I wanted to add a touch of sparkle to each image to reflect the jewellery. Not only did I place it for the dot of the I in the word Swarovski but I placed it on top of a famous aspect from each skyline.
