- Sustainable Innovation
Series of interview to Sustainable Practitioners
- A product designed purely to be sustainable probably wont be commercial,
so we need do a design that should solve a problem.
Fundamentally it needs to have a consumer benefit to it.-Simon Daniels, CEO of Moxia 2009
We designers every time face a particular issue, while designing any sort of 'Eco-Products'. Although good design needed, how it is considered to be maintaining good businesses and therefore promote the issue of sustainability at the same time, which is a residing criteria of sustainable design, it is a social communication framework. The consumer has to be involved not merely sold a product. What is needed as a catalyst to increase amount of user awareness. These series of interviews are filmed as a stimulus package to inspire a new vision to create practical linkage between social sector and creative sector, as to spread the concept of a sustainable society.