Surfrider Foundation
Surfrider Foundation
Inspired by the Golden Rule; Treat others as you would have them treat you, the campaign revolves around the question -
What would it be like if the ocean treated us the same way we treat it?.- Print
Copy reads: Poseidan recycles. And he's pissed that you don't. The ocean has had enough.
Join and amend yourself.
Copy reads: Neptune doesn't like the taste of sewage. But flesh is fine. The ocean has had enough.
Join and amend yourself.
Copy reads: Leviathan doesn't dump where you eat. The ocean has had enough.
Join and amend yourself.- Credits
Campaign: Surfrider Foundation
Art Director: Shravan Hegde, Michael Waldman
Copywriter: Michael Waldman, Shravan Hegde
Instructors: Mike Brenner & Greg Coffin
School: Academy of Art University
Awards: Silver, National ADDYS Awards, 2010
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