Inspired by the Golden Rule; Treat others as you would have them treat you, the campaign revolves around the question -
What would it be like if the ocean treated us the same way we treat it?.
Campaign: Surfrider Foundation
Art Director: Shravan Hegde, Michael Waldman
Copywriter: Michael Waldman, Shravan Hegde
Instructors: Mike Brenner & Greg Coffin
School: Academy of Art University
Awards: Silver, National ADDYS Awards, 2010