Originally I was asked to simply provide graphics for a printer monitor. The program manager told me that it was difficult to get resellers interested in carrying Xerox products because of small margins and no guarantee of future sales of lucrative supplies. I went beyond the original scope of the project and proposed an end-to-end system that not only notifies the user when supplies are low, but also directs the purchase to the original vendor.
This was all done using existing infrastructure in a novel way that required no configuration by the user or vendor. When the software solution was announced in Europe, it generated enthusiastic interest from vendors and promises to help drive third party distribution of new products.