eVox Productions, LLC a Los Angles, CA based production company asked Freshthrills to develop a brand for a new sister company. The goal was to establish a strong identity that reflected an in-house team of Photographers, 3D Artist and VFX who are the very best at what they do.
It began with a name, Superlight and a creative brief. The studio drew inspiration from that name and established several concepts. Exploration led to visualizations of themes like blacksmith, illusion, and high speed aircrafts.
The final identity fit all the criteria of the brief, and acted as a fitting entry point to the rest of the brand. A two-part logo system was designed in response to the client needs. The single symbol mark serves as a stamp and acts as a minimal branding tool on company reels and presentation documents.
The full identity was explored and applied to business cards, letterheads, envelopes, mailing labels, packaging and reel DVD labels.
Content Management System